Selling a home need not be a daunting exercise. Nowadays, the prevalence of AI tools helps private home sellers and agents alike creating more compelling campaigns for their properties.  This has led to the selling and marketing process require a blend of innovative technology and tried-and-true conventional methods. By integrating AI tools with traditional real estate practices, you can create a comprehensive strategy that maximises your property’s appeal and reaches a wider audience. Here’s how to couple these approaches for a successful sale.

1. Virtual Staging and Traditional Staging

Combine Techniques

Virtual staging can create stunning, digitally enhanced images of your home. Pair it with traditional staging for in-person showings.

Virtual tools such as BoxBrownie, Virtual Staging Solutions, or RoomSketcher allow you to digitally furnish and style your home. The virtual staging can drive more interest for in-person viewing, however, physical staging might just seal the deal for prospective buyers. Hire local staging companies that can physically furnish and decorate your space for showings.

2. AI Photo Editing with Professional Photography

Integrate Professional Services

Use AI photo editing to enhance images captured by professional photographers. AI Photo editing software such as Adobe Photoshop with AI features, Luminar AI, or Canva can enhance images displayed on digital listing. Using professional photography services really enhances your listing by giving it a more professional look, showcasing the best angles for your property.

3. AI Writers for Property Descriptions

Enhance Listings with AI Assistance

AI writing tools can generate engaging property descriptions, while your personal touch adds authenticity. Tools such as Copy.ai, or Writesonic can create compelling listings.

4. Virtual Tours and Open Houses

Merge Virtual and Physical Showings

Offer virtual tours alongside traditional open houses. Use Matterport to create immersive virtual tours.

Ethical Considerations

While combining AI with conventional methods, it’s essential to disclose where AI has been used and uphold ethical standards:

  • Transparency: Always disclose when using virtual staging or AI tools.
  • Accuracy: Ensure all representations of your property are truthful.
  • Clearly indicate which images are virtually staged.